The Marketing Specialist occupation (ANZSCO Code: 225113) is assessed by VETASSESS, the official skills assessing authority. Below is a full breakdown of the requirements and pathways.

1. Basic Assessment Requirements
Qualification Requirement
You must hold a qualification comparable to at least an Australian Bachelor degree (AQF Level 7 or above)—Bachelor, Master, or PhD.

Work Experience Requirement (based on qualification relevance)

Highly relevant Bachelor’s degree (e.g. Marketing, Advertising, Business Communication): At least 1 year of highly relevant work experience in the last 5 years (minimum 20 hours/week).

Non-relevant Bachelor’s degree + Highly relevant Diploma: At least 2 years of highly relevant work experience in the last 5 years.

Partially relevant Bachelor’s degree (e.g. General Business, Management): At least 3 years of highly relevant work experience in the last 5 years.

Unrelated Bachelor or higher degree: Pre-qualification work experience can be considered, but requires at least 6 years of relevant work experience in total, including at least 1 year of highly relevant experience within the last 5 years.

2. Highly Relevant Fields of Study

Marketing

Advertising

Business Communications

Public Relations

Business Management (case-by-case assessment)

3. Core Tasks / Duties
Applicants must be engaged in highly relevant tasks, including:

Developing and implementing marketing strategies, policies, and plans.

Conducting market research and analysis to identify opportunities.

Advising on product mix, pricing, advertising, promotional activities, and distribution channels.

Digital marketing (SEO, social media, data analytics).

Coordinating with external vendors and advertising agencies.

4. Case Study
Mr. T completed a Master’s degree in Marketing in the US in 2016. Since July 2020, he has worked as a Product Manager.
With our assistance, Mr. T successfully passed the VETASSESS assessment for Marketing Specialist, with 7 years of relevant work experience recognized.

5. Eligible Visa Pathways
Once you obtain a positive VETASSESS outcome, you may apply for:

Subclass 190 – Skilled Nominated Visa

Subclass 491 – Skilled Work Regional Visa

Subclass 482 – Temporary Skill Shortage (Employer-Sponsored) Visa

Subclass 186 – Employer Nomination Scheme (PR) Visa

Subclass 407 – Training Visa, etc.

Conclusion
The Marketing Specialist occupation offers both skilled migration and employer-sponsored PR pathways. If you’re unsure whether your degree and work experience meet the requirements, I can help you do an initial eligibility check.