Live On the Scene! Chaos Erupts as Hundreds of Indians Surround Coles — Massive Crowd Gathers, All B-News and Updates-新起点

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Live On the Scene! Chaos Erupts as Hundreds of Indians Surround Coles — Massive Crowd Gathers, All B

// Introduction //

At the entrance of Coles in Melbourne,
A sudden long queue,
Chaos erupts!
The scene was packed with people,
All just to catch a glimpse of him...

#01:

Massive Queue Outside Melbourne Coles
Scene Descends into Chaos

Yesterday, at the normally quiet Coles in Tarneit Central, a suburb of Melbourne, an unexpected crowd gathered. Hundreds of people swarmed the supermarket entrance, forming a long queue and causing brief chaos — all because of one person…

Image Source：news.com.au

It turned out that the commotion was caused by the visit of celebrity chef Sanjeev Kapoor, often dubbed the “Indian Gordon Ramsay.”

He was at Coles to promote his newly launched “Arth” range of Indian food products, which are now available in 440 Coles stores across Australia.

Kapoor is a household name in the culinary world, with over 20 million followers across social media platforms including Facebook, YouTube, X, and Instagram.

His cooking show, Khana Khazana, is the longest-running food program in Asia, and he has published over 200 bestselling cookbooks.

Although the supermarket was well aware of Chef Kapoor’s immense popularity among consumers, they were still surprised by the sheer number of shoppers who turned up just to catch a glimpse of the celebrity chef.

Image Source:news.com.au

Joel Wishart, Coles' Senior Category Manager for International Foods, said:

“Kapoor is a global star, and it’s fantastic to see so many customers getting the chance to meet him at Coles.”

Image Source：news.com.au

What surprised Coles even more was the overwhelming demand for the Arth authentic Indian range since its launch.

Coles noted that the release of the new product line comes at a time when India has overtaken China as the largest source country for new Australian citizens, with Indian migrants now making up the second-largest overseas-born population in Australia.

Anna Croft, Coles Chief Commercial Officer, said:

“Our customers have told us they want more variety, more global flavours, and simpler ways to cook authentic meals at home — and that’s exactly what we aim to deliver with the Arth range.

We know that as more customers look for easy ways to recreate authentic dishes at home, the international foods category is set for significant growth in Australia.”

Image Source: news.com.au

Croft also revealed that, according to Coles data, customer demand for Asian and Indian foods is rapidly increasing — these two categories are currently the fastest-growing on the grocery shelves.

#02:
Arth Range Starts at Just $3
Winning Over Aussies with Indian Flavours

The newly launched Arth range includes a variety of products such as curry sauces, marinades, pickles, and condiments, with prices starting as low as AUD $3.

Some of Coles’ featured recommendations include:

Mutter Paneer Sauce (North Indian style, 270g, $5.80)
Tandoori Marinade (ideal for chicken or lamb, 270g, $6.00)
And the Masala Khichdi — a comforting dish made with rice, lentils, and Indian spices — for just $3.00.

Image Source: news.com.au

Croft said:

"These products take the hassle out of cooking, allowing you to enjoy authentic flavours without spending hours in the kitchen — no hard-to-find ingredients, no complicated steps."

Kapoor explained that the product range is designed to simplify the cooking process and help more Australians fall in love with Indian cuisine.

"My entire career has been about showing people that authentic Indian food can be both simple and delicious. The Arth range is an extension of that philosophy in Australia. It's made for everyone — whether you grew up with these flavours or are just curious to try something new. You don’t need special skills or fancy ingredients — just a love for good food."